Instagram is known as the premier social photo and video sharing website on the web. It mainly allows users to take both pictures and videos, apply their patented digital filters to them and later share them across several other social networks sites like Facebook, Flickr and Twitter.
Behind the rise of Instagram
The social photo and video sharing site has a unique feature where it locks photos to a square shape that’s akin to Polaroid and Kodak Instamatic images. This makes the resulting photos look like vintage Polaroid instant photos taken by a traditional instant film camera. Instagram’s relatively new video service allows users to record, upload and share micro-videos lasting at least 15 seconds in duration.
The service was initially created by Kevin Systrom and Mike Krieger, launched in October of 2010 in Apple’s App Store. Although the service was initially available for iOS devices only, it managed to amass a user base of over 100 million users. Instagram now supports Android devices and will support Windows Phones as soon as later this year.
Users can also access Instagram through the official and various third party web apps. At its core, Instagram is a wholly mobile social network, perhaps making it one of the first to become incredibly popular within the past decade.
Instagram was eventually acquired by Facebook in April 2012, a transaction that cost the social media conglomerate about $1 billion in cash and stock. Despite the acquisition, Instagram continues to operate as it did in the past—as a social photo sharing platform with added Facebook connectivity.